The Keystone Path

You don't need more information. You need more profit.

For owners with a good business that still needs them every single day. A team of experts, your own coach every week, and a 25-month plan to a business that runs without you.

Watch Aidan explain it (2 min)

We've done this with hundreds of owners.

Real owners. Their words.

Don't take our word for it. Take theirs.

Blake Montgomery
Blake MontgomeryDelta by Design

$3M → $7.5M

in 18 months, with net profit up from 9% to 29%

Our target for this second year of the agreement was to turn over seven and a half million at a 20% net, and we're on track to do that.

Talina Johnson
Talina JohnsonMy Rejuvenate + Future Aesthetica

2nd location in 12 months

opened profitably, with a team and systems behind it

I was wearing all of the hats in my business… I knew that we were in a position where we needed to expand. I just didn't know quite how to manage it.

Definitely worth every cent.

Ryno
RynoRyno's Group · asbestos removal & demolition, NSW

$100K → $500K months

in 18 months

It just got to the sticking point where I didn't know who to turn to.

I trust in the process. I trust in you and your team. And at the moment it's really paid dividends.

Tom & Dannielle
Tom & DannielleTPA and TAA

1 business → 3 seven-figure businesses

and from 8 staff to 200+

We've taken staff from about eight through to about 200… three businesses, all in the seven-figure size.

We went from turning over low six-figure revenues to multiple seven-figure revenues.

Trent & Jess Goulding
Trent & Jess GouldingThe Lap Collective

$1M → $7M

revenue across the group

We were doing probably a million total across our businesses… last year we did about seven mil all inclusive.

To be able to leave the office at five o'clock and… have dinner with the kids and put them to bed.

Grant Moss
Grant MossVision Security

7 figures → 8 figures

and more profitable than ever

We identified pretty quickly that maybe my team was too big… now making money is much easier.

You achieve more and you achieve it faster when you have a coach.

Jeremy Drabsch
Jeremy Drabsch4WD specialists, Gold Coast

$15K → $200K months

in 2 years

Things can change very quickly when you are doing the right things. I think people massively underestimate how quickly things can change.

We're hitting these bigger numbers easier than what we hit some of the smaller numbers.

Abi Jones
Abi JonesYouSolved

$30K → $150K+ months

recurring, month after month

Aidan gave me my targets, I was like, that's massive. And you know what? We're there. It was for two years, we're there in a year.

There is a future that doesn't rely on me hustling every month… I'm happier. I'm lighter. I feel more confident.

Lee Colcott
Lee ColcottTurbo's Wheelie Clean

1 truck → 3 trucks

in 12 months, and won a $1.2M contract

Before Keystone I was working seven days a week, not looking forward to anything.

We've just secured a $1.2 million contract in our local area. And we've got three vehicles running there from one.

Luke Kane
Luke KaneMTP Health

2 sites. 4 surgeons. Runs without him.

from 70-hour weeks treating patients himself

Right now, everything happens without me being there. I'm just sort of directing the future.

Revenue actually went up as I pulled myself out.

James Winterbottom
James WinterbottomJ Winterbottom Painting

$250K → $1.2M

a year, in under 18 months

Before I got their phone call? I was ready to quit.

Implementing a cash flow system with Katie… it's turned everything around.

Anthony Hatcher
Anthony HatcherAHC Custom Homes

Off the tools in 90 days

full-time on site → 10 hours a week, and 2 new staff

We've achieved more results in the 90 days than I achieved in that whole year.

I've actually moved into an office for the first time in my 12 years.

Alicia Lykos
Alicia LykosRed Wolf Group

$1M → $1.5M

in 12 months, after three years stuck at a million

I hit a million dollars. I couldn't get past it and I sat on that for three years… I've built this incredible rocket and I can't work out how to ignite it.

Already in 12 months, we've achieved 50% growth.

More stories

Colin Lee

2 staff → 9 staff

in 12 months. Most profitable year ever

Being able to go to bed and sleep well at night knowing that someone's got my back.

Colin Lee · Inspire Realty

Brad Eisenhuth

Low 6 figures → multiple 7

multiple income streams, expanding across Asia-Pacific

We've moved from this sort of tiny micro business type startup to a business that I'm really proud of… They've been essential in growing my business.

Brad Eisenhuth · The Outperformer

James & Emma Jensen

Under 6 figures → multiple 7

expanded locations, runs without James, and they bought a compounding pharmacy

We're not only smashing our financial goals, we broke through that seven figure barrier and we're expanding into new areas and opportunities each year.

James & Emma Jensen · Hello Health, Townsville

Jade Varley

Multiple 6 figures on a 4-day week

consistent and structured, year in, year out

I'm able to have Fridays off now… a six-figure business that I get consistently year in, year out.

Jade Varley · Jade Varley Consulting

The pond vs the path

Most coaching is the pond

  • Group calls and chat groups
  • Templates and courses
  • One coach with hundreds of clients
  • Paid whether your business grows or not
  • More PDFs. Same business.

Keystone is the path

  • A team of experts reviews your whole business
  • Your own 1:1 coach, every week
  • A 25-month plan and a profit target
  • Vetted done-for-you providers
  • Built to run without you

How the path works

1

Your diagnostic

A team of business experts reviews your whole business. Then we spend 3 to 4 hours with you building your 25-month growth plan and your profit target.

2

Your plan is yours to keep

You walk out with your profit target and a 25-month plan, whatever you decide.

3

Then you choose

Go it alone with your plan. Or go with Keystone: your own 1:1 coach every week, a team of experts behind them, vetted done-for-you providers (accountants, lawyers, marketers, recruiters), and your profit tracked every month.

How the money works

  • A simple fixed monthly fee.
  • And 8% of your total profit, only once you hit your target.
  • Miss the target and you pay nothing extra.
  • Our 8% is paid once, at the end.
Example

Your profit today is $100,000. Together we set a target of $350,000.

Hit $350,000: our 8% is $28,000, paid once at the end.

Miss it: you pay nothing extra.

Example only, not a promise. Your target is agreed in your plan before you choose. The fixed monthly fee applies either way.

The target is what we work to together. We can't promise it. It's a 25-month minimum. If you leave early, it's half of the fees left.

In their own words

Lines from their video interviews.

That's not something you can get from a YouTube video. It's not something ChatGPT can tell you.

Jeremy4WD specialists, Gold Coast
Becoming not the hustler, becoming the CEO.
AbiYouSolved

Revenue actually went up as I pulled myself out.

LukeMTP Health
RynoRyno's Group

Just come in with no ego and just be brutally honest and accept some of the raw feedback that you'll get.

From their video interview
The guys have been genuine and they really do care about me, about the business.
RynoRyno's Group
ColinInspire Realty

One of the great things about working with Aidan and Keystone is the personalisation.

From their video interview
I was spending three grand a month on SEO that was getting me nothing.
AbiYouSolved
Jeremy4WD specialists, Gold Coast

If they hadn't joined Keystone yet, I'd be telling them to, cos we actually procrastinated that for so long.

From their video interview
I was a bad manager and an average leader and an average practitioner all at the same time.
LukeMTP Health

One hour a week is absolutely gold.

AbiYouSolved
The business can only grow as much as I am in the business.
ColinInspire Realty
I look forward to my coaching session every Tuesday.
AliciaRed Wolf Group
LukeMTP Health

Not just give us what we want, but really kind of direct us where we need to be.

From their video interview

Not having a business coach is probably the most expensive mistake you'll ever make.

JamesJ Winterbottom Painting
Keystone doesn't just coach, they put the structure together.
LeeTurbo's Wheelie Clean

Now I feel like I've actually got a business, not a job.

Hazel
AnthonyAHC Custom Homes

I've got access to YouTube and ChatGPT for free. If I just wanted generic advice, it wouldn't cost me a cent.

From their video interview
I'm able to have Fridays off now.
Jade Varley
Brad EisenhuthThe Outperformer

We've moved from this sort of tiny micro business type startup to a business that I'm really proud of.

From their video interview

100, then 140, then 230, then 300, then 380.

TrentThe Lap Collective
AliciaRed Wolf Group

The Keystone group are the most authentic group of people… incredibly honest about the model.

From their video interview
My coach Katie sold her business as a seven-figure business.
LeeTurbo's Wheelie Clean
LukeMTP Health

Hiring people who were significantly better at doing those roles than I was… complete, life-changing shift.

From their video interview
You almost borrow belief until you figure it out.
Hazel

You actually don't have to do it on your own.

Nicky Miklos
Instead of just watching bloody videos… a couple of action steps, go away, work on it.
JamesJ Winterbottom Painting
There's a buzz around the office. My staff are excited.
Adam BridgefordEzy Homes

Low six-figure revenues to multiple seven-figure revenues.

DannielleTPA and TAA
Susan SadlerRed Wagon Workplace Solutions

You've been integral to the growth of my business.

From their video interview
GrantVision Security

Working with Keystone… is really more like you're working with a partner.

From their video interview
You went through my finances, which is actually pretty confronting…
Susan SadlerRed Wagon Workplace Solutions
Definitely worth every cent.
Talina JohnsonMy Rejuvenate + Future Aesthetica
LeeHealth & fitness coach

There's a lot of charlatans out there… to have some of it backed up by somebody independent was quite important for me.

From their video interview
Talking about potentially having to fire one of my workers, and since then we've put on two new guys.
AnthonyAHC Custom Homes

The texts we get

Real messages to Aidan from clients. Names and numbers blurred for their privacy.

Text message from a Keystone client
Text message from a Keystone client
Text message from a Keystone client
Text message from a Keystone client
Text message from a Keystone client
Text message from a Keystone client
Text message from a Keystone client
Text message from a Keystone client
Text message from a Keystone client
Text message from a Keystone client
Text message from a Keystone client
Text message from a Keystone client

Shared with permission. Results vary. Every business is different.

What happens on the discovery call

1

A straight conversation

A straight conversation with one of our senior advisors about your business and where you want it to go.

2

Is it a fit?

If we can help, he'll show you how the path would work for you. If we can't, he'll tell you.

3

Your next step

If it's a fit, we'll walk you through starting your diagnostic.

Who it's for

  • Australian owners with a business that already works
  • You know it can be more
  • You'll do the work, week in, week out

Who it's not for

  • Start-ups and ideas
  • Anyone after a quick fix
  • Anyone who wants someone else to do it all

Questions

How long is it?

It's a 25-month minimum. After that it's month to month with 30 days' notice. If you leave early, it's half of the fees left in the 25 months, plus any profit share already earned.

What if I miss the target?

You pay nothing extra. You still pay the fixed monthly fee. The 8% only applies once you hit your target.

How is profit measured?

Net profit before tax, from your accountant. Your owner wage, up to the amount we agree, counts as a cost. One-offs are left out.

Do I keep the plan?

Yes. Your plan is yours to keep, whatever you decide.

Will someone call me?

Yes. If you don't get a chance to book, someone from our team will give you a call. No pressure, and you can say no.

What happens to my details?

We use them to talk to you about Keystone. We never sell them. See our privacy policy.